Wednesday, January 25, 2012 Categorized under Advertising

The Look of Love…

 

Scott Schuman and Garance Doré are perhaps two of my favorite bloggers on the planet. Passion and dedication is what defines them, parralled with their unique sense of style and eye for the brilliant. Their world-renowned blogs- The Sartorialist and Garance Doré- serve as an inspiration powerhouse for enthusiasts and experts that wish to sink their teeth into a perfect world.

Fellow blogger and friend, and not to mention a lover for all that is fashion, Amalia Vega shared this video with me recently. It’s a behind the scenes look at Garace and Scott’s shooting for the Tiffany and Co. campaign entitled “What makes true love.” See if you can spot a certain brand’s awesome product placement.

By Maria Elena Moré and Amalia Vega

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Friday, December 30, 2011 Categorized under Advertising

The History of Advertising (Infographic)

 

Ch-ch-ch-changes. Is there any other word that better exemplifies this business?

From cave painting, to television, to viral campaigns, this cool timeline created by the folks of Infolinks explores the evolution of a medium that defines our culture as well as transforms it.

 

By Maria Elena Moré

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Wednesday, December 28, 2011 Categorized under Branding

The truth behind every great brand…

 

David Brier, power blogger for Fast Company, designer, author, speaker and branding expert, is no stranger to the secret behind a successful brand. He is also the coolest- here’s an awesome quote he emailed me that had “share” written all over it. Hope you guys like it as much as I do.

To check out his work, click here.

By Maria Elena Moré

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Sunday, December 25, 2011 Categorized under Advertising, Rankings

Favorite Christmas Ads of 2011

 

A close friend of mine has always said that nothing spells the beginning of the holiday season more than the moment when Christmas spots start hitting the screen. They are an inevitable force of nature, capable of turning us into the most nostalgic and sentimental of creatures.

Just like last year, I was interested in sharing those ads I considered to deliver the Christmas spirit with joyful humour and emotional significance, but especially those who reflect our beloved traditions. After all, isn’t that what advertising is all about?

Here are More than Branding’s Favorite Ads of 2011:

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John Lewis

Title: ”For gifts you can’t wait to give”

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eBay

Title: “12 days of Christmas”

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Sky Movies

Title: “Christmas”

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Coca-Cola

Title: “Shake up Christmas/Snow Globes”

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Target

Title: ”2-day sale- She’s baack!”

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Marks & Spencer

Title: “Christmas Advert”

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Coca-Cola

Title:“El Camión de la Felicidad” (The Happiness Truck)

Have you enjoyed any particular Christmas ad? Send it over, we’d love to check it out!

Happy Holidays everyone!

By Maria Elena Moré

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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

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Friday, December 23, 2011 Categorized under Advertising

A day in the life of a Graphic Designer

 

For those of you graphic designers out there, this infographic by the folks of The Design Bureau of Amerika is for you.

 

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

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