This isn't the first time we've covered the effect of color and the psychology behind it. It is, however, the first time we publish this interesting infographic by Carey Jolliffe, boutique design collective based in Denver, Colorado. It probes even deeper into the meaning of each color - "one of the most powerful tools a designer can wield" - and how it affects us, inspires us and lets us in to the story that is each brand.
Power resides in simplicity.
Created and narrated by David Brier - designer, branding specialist and blogger for Fast Company - this 2 minute video captures the essence of branding through a concise approach that features striking graphics. "It unveils the magic, the spark and the simplicity that is branding in its most fundamental form." says Brier.
Simple, and yet so profound.
According to the University of Amsterdam, human beings are able to recognize a logo and associate it to a product since the age of 3. Logos not only mirror company values, they also reflect the trend of times. It isn't a coincidence that the world's most valuable brands possess the most consistent, recognizable and memorable logos.
We are used to seeing them everyday, but do we know what they stand for? Here's an interesting infographic on famous logos and the meaning behind them.
* Special thanks to Jeremy D. Fernández for sharing this with us.