Click here for the full article and video. (In Spanish)
Power resides in simplicity.
Created and narrated by David Brier - designer, branding specialist and blogger for Fast Company - this 2 minute video captures the essence of branding through a concise approach that features striking graphics. "It unveils the magic, the spark and the simplicity that is branding in its most fundamental form." says Brier.
Simple, and yet so profound.
According to the University of Amsterdam, human beings are able to recognize a logo and associate it to a product since the age of 3. Logos not only mirror company values, they also reflect the trend of times. It isn't a coincidence that the world's most valuable brands possess the most consistent, recognizable and memorable logos.
We are used to seeing them everyday, but do we know what they stand for? Here's an interesting infographic on famous logos and the meaning behind them.
* Special thanks to Jeremy D. Fernández for sharing this with us.