Hello world…and welcome.

Today is May 19th and this is my first post. The idea of having a site dedicated to the wonderful world of Marketing, and in particular, to Branding, has been something on my mind for quite a while... several years to be quite honest. It's always been a dream of mine to channel the passion I feel for this profession, and somehow, even if just a bit, transmit it to others.

First and foremost I'd like to thank my eternal mentor, my friend Ivan, who has supported this project since day one. This would not have been possible if it weren't for you. To Edgar for having stood by our side during the thousand "focus groups" in search of names, designs and titles for this... And to my parents for having set the example and the path that I wish to walk every day in support of my profession. You have taught me the value of loving what I do.

Here's to all my fellow collegues, who each morning wake up in search of the perfect idea, slogan, tool or even a word that will set them apart from all the noise out there - who strive each day in order to obtain the ultimate goal- a door into someone's mind.

This is for you.

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