Knock knock…who’s there?

I just love how more and more each day movies represent an amazing platform for exposing brands and setting new trends.  From Apple to Mercedes-Benz, from Rolex to Abu Dhabi, "Sex and the City 2" proved yet again just how great the fab foursome of the big screen are in bringing us entertainment with a parade of products that blow us away.

Check out this great article by Abe Sauer in Brandchannel:

http://www.brandchannel.com/home/post/2010/06/01/Brandcameo-Memorial-Day.aspx

" Product placement isn't always just about getting a brand's own products in a film but keeping its competitors' out." (Sauer)

Awesome.

2 Responses to "Knock knock…who’s there?"

  • LV
    June 9, 2010 - 3:38 am

    Greetings, I enjoy your website. This is a good site and I wanted to post a note to let you know, great job! Thanks Chris

  • Maria del Mar
    July 23, 2010 - 4:04 am

    Hello there Ms. Marketing!I really like your blog and the way you narrate about marketing and branding is interesting. Keep up the good work! Greetings from Milan!

Leave a Reply