I just love how more and more each day movies represent an amazing platform for exposing brands and setting new trends. From Apple to Mercedes-Benz, from Rolex to Abu Dhabi, "Sex and the City 2" proved yet again just how great the fab foursome of the big screen are in bringing us entertainment with a parade of products that blow us away.
Check out this great article by Abe Sauer in Brandchannel:
" Product placement isn't always just about getting a brand's own products in a film but keeping its competitors' out." (Sauer)