Color me red… (and yellow too)

McDonald's shines as Spain picks up its first World Cup title in South Africa

July 11, 2010.

As Spain picked up its first World Cup trophy, national media did not waste a second in publishing its glory on every paper out there... printed, online, you name it.

Enter McDonald's.

The fast food giant makes a subtle, yet brilliant statement at www.elpais.es, a leading Spanish newspaper. Their historical corporate colors (red and yellow) make it an excellent opportunity to relate to the Spanish flag.

The text next to the heading?

"Passion for our colors. Congratulations champs. Thank you Villa (David) for celebrating your goals with us."

Brilliant... and I'm loving it.

 

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