The road to fast, faster, fastest…

If there's one thing that sets Google apart from all other search engines, it's trust.  No matter how ridiculous or farfetched your question or search might be, Google will answer it for you. Just ask the expert.   Their brand promise is simple: accurate results in the littlest time possible and in the cleanest of visual environments. No aesthetic clutter, no mess - what you see is what you get - literally. This has been their trade mark since day one.

As a marketer, what strikes me the most of Google is its brand consistency. Brand architecture that is reflected daily and that is constant. It's not a coincidence that they are the top of mind of almost everyone. It's the brand turned into verb. How many times have you heard someone say "Let's google this."?  The brand speaks for itself. It was even included as a verb in the Oxford English Dictionary. Good word of mouth doesn't get any better than that.

My favorite aspects of Google are:

  • Simplicity: The ease of use is reflected everywhere on the site, especially in its design. A white screen and a search box. Nothing that will shift the focus from their 'raison d'être'- they are a first and foremost a search engine.
  • Flexibility: Google is available in more than 120 languages, offers a distinct version for almost every country in the world and has a logo that will adapt to every major holiday or world issue.  (The Olympics, Albert Einstein's birthday, you name it)
  • Number of search results: No search engine will give you the access to as many links available out there. As my dad says, "Google is simply complete- it's the sum of everything that exists in the World Wide Web."

and last, but not least...

  • Speed of search: A subtext under the search box that reads the number of seconds it took for the system to come up with your search results. My last search lasted tenths of a second. Fabulous.

Now take it up another notch.

Marissa Mayer, Google VP of Search Products has unveiled today their newest product- Google Instant. This system will give users suggested results even before they have finished typing. You don't even need to hit 'enter'. With this new feature, Google aims in reducing two to even five seconds of search time. According to sources, it will run in browsers such as Internet Explorer, Firefox, Chrome and Safari, and will soon be available in mobile devices.

Google Instant at work

Google Instant will further instigate the concept of speed and usability that has exemplified its positioning in the mind of customers.

As I tested the new feature, this message popped up:

 "Welcome to Google Instant. Feelings of euphoria and weightlessness are normal. Don't be alarmed."

I couldn't help but laugh.

Google wants to make our life even simpler than it already has. What's not to love?


3 Responses to "The road to fast, faster, fastest…"

  • Maria del Mar
    September 8, 2010 - 7:41 pm

    I agree completly with this article, I love Google!

  • Fer
    September 9, 2010 - 4:05 am

    Brilliant article!

  • Maria Elena More
    September 9, 2010 - 6:21 am

    Thank you!

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