Research consultancy specializing in customer loyalty, Brand Keys, has announced the list of "Loyalty Leaders" - aka, the most beloved brands- after conducting a series of interviews to 35,000 consumers on more than 500 brands and 70 categories.
Here's the top 20:
To view the complete list, click here.
I'm not sure to what extent the list reflects what we've seen as the Top Brands in previous rankings, but all in all, it gives you a nice overview of what's going on out there.
Kudos to the companies who hold the top spots- in this day in age, setting yourself apart in the jungle of brands is no easy task, much less achieve a fan base capable of sustaining you during the good times and the bad times, "for richer or for poorer, in sickness and in health, to love and cherish, till death do you part..." (if you don't believe me, just ask Toyota)
Ta-ta for now!