The hype around the type…

The issue with Gap’s new (now old) logo has been nothing short of a battlefield. I doubt Napoleon’s army fought with that much persistence. One thing’s for sure- the whole conundrum has served to generate even a bigger hype around a famous type font called Helvetica. Rated by FontShop as one of the “Best fonts of all time”, the use of Helvetica is all around us, even more than you know…

Check out this interesting video by Gary Hustwit - "Helvetica" - which "explores the way type affects our lives and invites us to take a second look at the thousands of words we see each day." (New Video Digital)


 

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