Happy 2011, everyone! After a brief holiday "hiatus", we are kicking off the new year with a special treat...
David Ogilvy once said that "Advertising is a long-term investment in a brand's architecture." It serves as both catalyst and indicator of a brand's personality and has the ability to seduce, educate and shape those who see it.
Over the course of 2010, we've been on the lookout for the ads that reflect creative genius and that transcend the boundaries of language and geography. Those with the ability to detonate the brand message in our mind even after we've seen it. With the perfect blend of cutting-edge visuals, brilliant concepts and seductive music, this is where logic and passion intertwine.
With a special collaboration from advertising exec Rossina Gómez, here are More Than Branding's Favorite TV Spots of 2010:
Title: "Footsteps of Progress"
Agency: Venables Bell + Partners
Audi's mesmerizing campaign focuses on the concept of progress and evolution as a "driving force."
Title: "Imagination meets Engineering"
Agency: BBH, London
With an exquisite animation technique coupled with music by Basement Jaxx, the ad shows how the A7 Sportback takes shape as its design thoughts were concieved.
Title: "Marc Herremans"
Emotional and inspiring, Marc Herremans' story is the embodiment of Johnnie Walker's "Keep Walking" claim.
Title: "Betty White"
Agency: BBDO, New York
BBDO makes an incredible touchdown with this spot featuring Betty White.
Agency: Goodby Silverstein & Partners
Nostalgia plays an important role in this ad by Goodby Silverstein & Partners aired during Thanksgiving.
Title: "Parisian Love"
Agency: Google Creative Lab
Yet another reminder the importance of Google in our lives.
Title: "Tell them"
Disney's user-generated TV spot stems from a brilliantly designed interactive campaign, with clips from real people with real stories.
Title: "iPad is Amazing"
Agency: TBWA/Media Arts Lab
Part of a campaign that features 3 more ads called "iPad is Musical", "iPad is Electric" and "iPad is Delicious", the folks of Apple, TBWA and Media Arts Lad make sure we fully understand what the iPad is and what it can do.
From concept to execution, a brilliant example of emotion through innovation.
Agency: Euro RSCG, Kuala Lumpur
Amnesty International brings us this dramatic and powerful spot from the hands of Euro RSCG in Kuala Lumpur.
Agency: BBDO Argentina
This comical ad from BBDO Argentina shows how H2oh! is simply loved by everyone.
Agency: DDB Helsinki
DDB Helsinki presents a cute little fellow who reflects the power of discovery through curiosity.
Title: "Endless Goodbye"
Agency: JWT, Delhi-India
A couple enjoys the benefits of eternal togetherness in this ad by JWT India.
Cosmopolitan of Las Vegas
Title: "Just the right amount of wrong"
The spot for the new hotel is the embodiment of the Las Vegas experience- "Just the right amount of wrong."
Title: "Freeze Tag"
Winner of the Cannes Lion Young Directors Awards, this ad a reflection of youth, movement and color. Considered one of the best ads for a camera...ever.
Title: "New Gent"
Bold and engaging are the words used to describe this TV spot from the folks of Swatch that features their "New Gent" model. So good that the ad's qualities are actually transmitted to the product.