Greetings, peeps!!
Welcome back to another edition of Word on the Street- yes, that's right- the section dedicated to the talk around town from week to week... Which brand wants you to "Be what's next"? Who wants to give relationship advice to men? Who is the new official Olympic sponsor? Which Finnish manufacturer is turning smartphones into entertainment hubs?
Let's check out les news that shaped the market these past 7 days...
The rundown:
- Is the Love Affair between Celebrities and Brands Over?, by Sheila Shayon
- Super Bowl Ad Time Up 27% Since 2001, by Anthony Cupri
- Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more, by Shirley Brady
- Electronic Experts 'turn Nokia N8 into portable entertainment hub', by Applegate
- P&G opens Virtual Clubhouse for Men to Figure Out What Women Want, by Sheila Shayon
- Why Google needs its own Steve Jobs, by Ben Parr
- Holy Smoke! New Study Says Kids Smoke Because of Ads, by Barry Silverstein
- Tide Highlights results of Haiti Aid, by Jennifer Sokolowsky
- What Advertising Agencies Can Teach the Rest of the World, by Phil Johnson
- BMW Drives Ahead with Olympic Sponsorship, by Anthony Cupri
- Mini vs. Monster: Mini's First 3D Campaign Revealed, by Shirley Brady
- The New Starbucks Trenta Cup is Bigger than Your Stomach, by Brian Barret
- Microsoft Unveils New Tagline in Golden Globes Campaign, by Shirley Brady
- 5 Masterminds Redifining Social Media Marketing, by Erica Swallow
- The Hyperlocal Opportunity, by Jeff Hasen
- Brands by Bieber, by Robert Klara
- Apple iPad 2 soon to hit market, by Mayank Kumar
- Top Ten Twitter Trends this Week, by Matt Silverman
- Condé Uses 'Crowd Control' to Dig Into Digital Audience, by Mike Shields
More Than Branding's posts:
- Alican ignites some 'puppy love' with latest campaign, posted January 18
- Audi's 'subtle' attack on Mercedes-Benz, posted January 19
- An amazing (infographic) look on how 2010 changed our lives..., posted January 20
- Verizon turns up the heat with the new iPhone commercial..., posted January 21
That's all folks! Over and out!