Ford injects fuel with latest campaign…

 

Hands down to the first ad to ever make me want to run through the wilderness, drive through deep levels of mud or have a huge hungry bear stand outside my window... Ford's latest campaign is the epitome of adventure with three new  TV spots for the new Explorer that end with the tagline: "Go. Do."




With moving camera shots, fast-paced editing and embracing music, the campaign strives in illustrating and transmitting what the brand and product stand for. Created by Ford's agency Team Detroit in association with Mutt Industries, the ads for the new Ford Explorer do nothing short of inspire people to embrace life and search for new boundaries. It makes us want to discover and experience. It wants us to go, do and ultimately explore...

One word: spectacular.

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