American Airlines takes the metro in order to promote brand…

 

Anyone care for a lift? Talk about an interesting turn of events. (Or transportation device in this case.) American Airlines' recent marketing stunt literally jumped on the train- the NYC Metropolitan Transit Authority's Short S train that is:


Even though advertising on metro stops is something that's been around for quite a while, decorating the actual trains seems like an excellent idea. Just think about the thousands who spend long minutes riding the subway in order to go to work every day. People have a lot more time to see and experience the brand from an early point. And if they're like me, picture themselves in each of those places...

For me, a stunt like this carries a great message: an airline is not just the vehicle that takes you to your next experience. An airline is the beggining of that experience.

 

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