There is a universal paradigm that establishes that more than 70% of purchase decisions are made by shoppers at the point of sale. As I mentioned in "The importance of Product Design and Packaging in Branding", when it comes to retail, image is an essential ingredient that acts as a catalyst working towards or against you. "Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands." The way you act and ultimate behave will be greatly influenced by your experience in that precise moment and how a brand's delivery conquers all of your senses.
Friend and ad wiz, Alejandro Capellán, sent me this interesting video on the advancements Adidas has made regarding their shopping experience altogether.
I couldn’t help but wonder… could this be the future of retail?