Could this be the future of retail “therapy”?

There is a universal paradigm that establishes that more than 70% of purchase decisions are made by shoppers at the point of sale. As I mentioned in "The importance of Product Design and Packaging in Branding", when it comes to retail, image is an essential ingredient that acts as a catalyst working towards or against you. "Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands." The way you act and ultimate behave will be greatly influenced by your experience in that precise moment and how a brand's delivery conquers all of your senses.

Friend and ad wiz, Alejandro Capellán, sent me this interesting video on the advancements Adidas has made regarding their shopping experience altogether.

I couldn’t help but wonder… could this be the future of retail?


3 Responses to "Could this be the future of retail “therapy”?"

  • […] This post was mentioned on Twitter by Maria Elena More, More than Branding. More than Branding said: New post: Could this be the future of retail "therapy"? […]

  • Costis
    February 26, 2011 - 12:45 pm

    Very interesting! But still, I don’t think it will replace the actual process of feeling and seeing the product live. Especially with shoes, that is a product that you actually need to try before you buy it. Maybe Adidas could have these screens in a Mall, in a hallway with a lot of traffic, where people would be able to decide directly which shoe they like and its availability, and then go to the store, try it and buy it.

    Great post!!

  • Maria Elena More
    March 4, 2011 - 11:20 am

    You make an excellent point Costis, computers could never substitute contact whatsoever… I think these are great tools to accentuate and reinforce our selling strategy, but never be the sole element to carry the process out. Thanks for following us, a big HELLO from the More Than Branding headquarters! Come visit us soon! :)

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