International (and delicious) brand, Doritos, is carrying out an interactive campaign with the help of BBDO/Proximity Canada called "The End", which motivates fans to put their thinking caps on and write the ending of a story. The fate of two flavors - Onion Rings N' Ketchup and Buffalo Wings N' Ranch- will be determined by the answers people submit on the website. Furthermore, the brand invites us to write how the flavor should be destroyed. The winner's version will be shot and featured as the ad's ending, receive $25,000 and 1% of future sales.
It all started with a TV spot presented during this year's Canadian Super Bowl motivating people to visit the platform and submit their stories:
It's interesting to see how crowdsourcing is gaining more territory each day. The concept generates interaction with current followers, sparks an interest with those who've never been in contact or purchased it before, and adds interesting feedback revolving the course of products. It represents a great way to pin-point customer preferences before investing millions on product development and marketing efforts. The digital sphere has been an excellent platform to link brands with customers and interact in ways never thought possible. I can't wait to see what the future beholds.