Jennifer Aniston relies on viral to go viral… Is that ‘Smart’ or what?

It seems that everyone wants a piece of the viral-sphere nowadays... even Jen Aniston. The potential and impact of brands under this phenomenon makes Smart Water want to direct a "virus" of its own: "I'm here to talk to you about Smart Water. But in this day in age, I just can't do that, can I?"

The (almost) 3 minute ad features internet sensation Keenan Cahill, references to the Yosemitebear Double Rainbow, Evian's CGI dancing babies, dogs, a parrot and even an unlucky fan, all for the sake of hits. In the end, she drinks from the bottle and asks her co-producers what they should call the video. The answer? "Jen Aniston's Sex Tape." Clearly, they'll try their hands at everything...

How does this affect or benefit our perception about the water? Could this incessant desire to go viral come out as too needy?

What do you think? Smart idea?

* A big thank you to Rossina Gómez for sending the video...


2 Responses to "Jennifer Aniston relies on viral to go viral… Is that ‘Smart’ or what?"

  • Costis
    March 22, 2011 - 4:43 pm

    Elenaki, the video is copyrighted and is no longer available.
    Can you post another version?? Sounds interesting.

  • Maria Elena More
    March 23, 2011 - 7:24 am

    Hi Costiño!
    Thanks for letting me know… I’ve replaced it with this one.

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