Busy bee these days, but not forgetful!
Awarded with the Silver medal for Best Film/Spot in Ads of the World (right after VW's "The Force"), comes EF Language School's series of ads entitled "Live the language." With a total of 4 versions with cities such as Paris, Barcelona, London and Beijing, it's an interesting execution that I find perfectly in tune with its target. It strives in bringing to life the essence of its title by focusing on the richness of one's experience as you immerse yourself in a language and culture. It marks the beginning of a personal transformation indeed... Focusing on feelings and experiences rather than only the functional aspect of your brand is key and essential in this day in age.
My only question is, when are they planning on releasing the Dominican version?
UPDATE- (September 12, 2011)
Check out the new videos that have just been added to the series: