Pave the way for the bold, the ruthless and the new...
Title: "More than just Mountains"
Agency: Spillmann/Felser/ Leo Burnett
Switzerland's love affair and eternal association with mountains is put to the test by the folks of Spillmann/Felser/Leo Burnett in an ad for Switzerland Tourism that aims to tell us that they are "more than just mountains"... Two (actual) farmers from the Swiss mountain-tops travel and explore the cities and soak up fine dining, shopping, museums, nightclubs in a cosmopolitan environment that defines a face of Switzerland we can't help but love. Contemporary and modern. A clear message. Now that's something to yodel about.
Agency: DDB, London
A cute and lovable way of connecting the brand with history. DDB brings us the story of Lester and his "sweetheart", whom he met while working at McDonald's back in 1955. An excellent way of adding the element of realism to an ad, especially because more than anything, it narrates the experience people have with the brand and its impact in their lives. And no one can better tell a brand's story than someone else...
Bar Aurora & Boteco Ferraz
Title: "Drunk Valet"
Agency: Ogilvy Brasil
Concept meets execution in this excellent experiment-turned-spot by by Ogilvy Brasil. A clever way of encouraging people not to drink and drive through a message that hits the target: "Never let a drunk driver take your car. Even if that driver is you." Giving people a taste of this medicine will probably make it much more precise in achieving its goal.