Ad Watch: Switzerland, McDonald’s and Bar Aurora & Boteco Ferraz


Pave the way for the bold, the ruthless and the new...

Switzerland Tourism

Title: "More than just Mountains"

Agency: Spillmann/Felser/ Leo Burnett

Switzerland's love affair and eternal association with mountains is put to the test by the folks of Spillmann/Felser/Leo Burnett in an ad for Switzerland Tourism that aims to tell us that they are "more than just mountains"... Two (actual) farmers from the Swiss mountain-tops travel and explore the cities and soak up fine dining, shopping, museums, nightclubs in a cosmopolitan environment that defines a face of Switzerland we can't help but love. Contemporary and modern. A clear message. Now that's something to yodel about.


Title: "Lester"

Agency: DDB, London

A cute and lovable way of connecting the brand with history. DDB brings us the story of Lester and his "sweetheart", whom he met while working at McDonald's back in 1955. An excellent way of adding the element of realism to an ad, especially because more than anything, it narrates the experience people have with the brand and its impact in their lives. And no one can better tell a brand's story than someone else...


Bar Aurora & Boteco Ferraz

Title: "Drunk Valet"

Agency: Ogilvy Brasil

Concept meets execution in this excellent experiment-turned-spot by by Ogilvy Brasil. A clever way of encouraging people not to drink and drive through a message that hits the target: "Never let a drunk driver take your car. Even if that driver is you." Giving people a taste of this medicine will probably make it much more precise in achieving its goal.


5 Responses to "Ad Watch: Switzerland, McDonald’s and Bar Aurora & Boteco Ferraz"

  • Costis
    April 25, 2011 - 9:47 am

    Great ads! Especially the one with the drunk message is excellent!! Really great execution like you comment.
    Thanks for posting this.

  • MDM
    April 25, 2011 - 9:48 am

    A lot of people don’t know all the things it has to offer, some only think it’s mountains, cows and chocolate! jeje…it does have a lot of things to do and to go see. I think it was a good way to show people there is much more to see…in a way they are calling people “farmers or ignorants”…don’t you think??
    The commercial of the drunken valet was a cool way to make people think about drinking and driving! jejeje…they should do it here in DR!!

  • Maria Elena More
    April 27, 2011 - 10:40 pm

    I’m glad you liked them…
    Thanks for your comments everyone! :)

  • Abdul Muneer
    May 11, 2011 - 2:23 pm

    Does any one know what was the background score used in the ‘Drunk Valet’ ad? I’m just blown away by it and has been searching for a downloadable/purchasable version.
    Thanks in advance.

  • Maria Elena More
    May 11, 2011 - 8:32 pm

    Hi Abdul,
    According to what I researched, the score is an original composition by James Pedrozo and Cesar Mattos for Ogilvy, but it is highly influenced by an Isreaeli song entitled “Hava Nagila”…
    Check it out:
    Hope this helps!

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