Ad Watch: Toyota, Axe, Evian and Sony Cybershot


Morning, ladies and gents! Sink your teeth into the bold, the ruthless and the (sometimes) genius... here is today's "Ad Watch":

Toyota Aygo

Title: "Cut the cord"

Apparently life would be rough if you still had your umbilical cord. At least that's what Toyota makes us think when these daily activities are interrupted abruptly because of it. The new ad for Aygo, their compact city car, makes an interesting statement: grow up, buy an Aygo and "cut the cord"... Question is, how unsettling is it to watch? All I can say is: "Ouch!"



Title: "Jumpman"

Great visuals and sound come together in an ad that pays tribute to basketball and sports advertising iconography. Total female seduction, a concept that accompanies Axe like the pom-poms on a cheerleader.  An attempt to create an ad with a 'fresh' approach based on an idea that stems from a long-term positioning and a universal phenomena-  Axe's irresistibility.


Title: "Evian Baby Inside"

Evian continues to foster the concept of  'living young', hence associating the brand with babies just as they have done in the past. With music by Uffie, the spot makes an interesting use of editing while adding a touch of diversity, not to mention a creative way of having the babies present in a different manner... But other than that, how much more can we relate both elements with one another?

Sony Cybershot

Title: "Marilyn"

The use of old photography and icons such as Marilyn Monroe and Albert Einsten come together for a series of ads that say, "Stories are better panoramic", as is the new claim for Sony's Cybershot camera. Receiving generally good reviews from audiences, the campaign leverages on pictures of historical importance that spark attention and interest amoung its viewers- a clever idea that beats the concept of the unfamiliar and a photo perhaps few would identify or recall.

Title: "Einstein"

One Response to "Ad Watch: Toyota, Axe, Evian and Sony Cybershot"

  • Maria del Mar
    May 2, 2011 - 12:37 pm

    OMG!!!! Toyota’s commercial is verrrry disgusting! I do not think is a good commercial! Seriously?!?!?!?! There must be a better way of doing this!
    Liked Evian’s and Sony’s commercials…funny ways to make someone interested in the product.

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