The Xperia™ experience hits Dominican Republic in vivid colors…

With a blast of energy and color, Sony Ericsson unveils its latest models, the Xperia™ Arc and Xperia™ X8 in the Dominican market.  Agency Forero & Rivier will be carrying out the brand’s advertising after nothing short of a memorable launch that took place in Santo Domingo’s M Kitchen & Bar.

Just as its name suggests, Xperia™ represents a vision of a heightened communication experience. With it, Sony Ericsson aims to strengthen its brand in the forefront of the smartphone market.

The Xperia™ technology comprises the best form of entertainment in its class by bringing customers a one-of-a-kind experience when it comes to smartphones. It’s slick and innovative design features human shape that makes it look and feel great. This philosophy is applied across the complete portfolio of smartphones in numerous options of size and style. You can’t help wanting to get your hands on them. Trust me.

Xperia™ Arc features Sony’s cutting-edge technology combined with a state of the art design.  It’s ergonomic and slick architecture boasts a fit right into your hand like a glove.


The Xperia™ X8 is a smartphone that aims to tap into a much broader segment by offering an outstanding experience at a reasonable price.


 One of its most distinctive characteristics and greatest assets is the Android™ technology by Google™. It allows for a user-friendly experience that brings you a phone that functions more as a computer than anything else. And with a vast number of applications available on the market, you’ll be able to personalize it with games, emails, news, maps, social networks and more, all with just the touch of a button.

Couldn't help closing with this awesome quote by Steve Walker, Head of Product Marketing at Sony Ericsson, “Sony Ericsson’s vision is to be the communication entertainment brand. We are focusing strongly on the smartphone market and specifically on creating the most entertaining smartphones.”

Welcome to the land of make.believe.

Brightness of color and excitement at heart are at your doorstep.

*Special thanks to Enmanuel Melian and Forero & Rivier for sharing the pictures.

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