Shorter, you say? Then simple it is…


There's an old saying in the business that goes: "Less is more". With that in mind comes this brilliant example by Agency Lowe Porta Chile for Chilean Channel TVN called "Shorter commercial breaks."

With the intent of communicating that TVN had shorter pauses during their airtime, this goes to show how a very good idea can be executed impeccably without stemming away from its original concept when extended to several versions. Simple and straight to the point. It's no wonder it recently picked up a Silver Lion at the Cannes Lions Festival. Bravo.



One Response to "Shorter, you say? Then simple it is…"

  • MDM
    July 8, 2011 - 1:58 pm


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