Master Jobs and his army of men have created an empire of products that have either succeeded or failed in the digital era- but most, and by most I mean almost all, have shaped the scope of the market of consumer electronics. And even more importantly, they have altered our experience towards it.
As I mentioned not long ago on my post entitled "The Importance of Product Design and Packaging in Branding", product design is vital when it comes to brand image. Those who master the art of aesthetics have a better chance of making a sale based on emotions, and establishing bonds that last longer. In our minds, the market leader will always be the brand that captures the essence of innovation, vision and perseverance towards products that today will shape our tomorrow.