Understanding Consumers: The Psychology of Advertising (Infographic)

It was more than 50 years ago when David Ogilvy delivered a speech to the American Association of Advertising Agencies in Chicago in which he pronounced the following words that would change the concept of branding in the marketing world: "Every advertisement is part of the long-term investment in the personality of the brand."

Now, more than ever, we have witnessed the importance of advertising not just in business but also in society. It serves as a means and as a channel of change, hope and knowledge to people who come in contact with it, embracing cultures and shaping our perceptions at the same time.

Here's a look at the "Sneaky Psychology of Advertising", made by the folks of BuySellAds, who let us in on how brands tap into our subconscious, speak and stimulate us, and how they affect our level of happiness.


One Response to "Understanding Consumers: The Psychology of Advertising (Infographic)"

  • coastal aire olympia
    April 8, 2013 - 10:41 pm

    Dust mites are microscopic animals that live in household dust. However, once you are sent out on a lead, you happen to be told to push the main one you demonstrated, even though you have used it to the ten demonstrations before this one. Which works well if much like me you hate buying new filters every 3 months, especially at $ 20 or more a pop.

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