Ever wondered what CMOs really want from their agency?
The folks of the Horn Group and Kelton Research embraced the question while performing a study called "The CMO Challenge" on hundreds of marketing executives in order to find out what they like and expect from those they hire.
Now, more than ever, these professionals rely on agencies as "...strategic parters who push for innovation and provide streamlined communications services." Execution, specialization and a sense of partnership are just some of the things they seek. Check out what else: