As I never fail to say, the beauty of our profession lies in the changes that alter the way we do things. Even though the fundamentals might be constant, the how and where are forever evolving. The formula alters as cultures embrace new channels of communication and we grow closer to them. And social media is example of that. We can't help it- we are social animals.
In less than a decade, this medium has literally taken the world by storm and made us transcend in ways never thought possible. So much so, we now call our audience, 'community'. We speak and in turn, listen. The conversation between brands and people is officially on. It's no wonder that today, more than 93% of marketers use social media as an essential tool to inform, engage and develop a relationship with consumers on a deeper level than ever before. It's impact is obvious.
Socialnomics expert, Erik Qualman, brings together this amazing video called "The Social Media Revolution", based on his no.1 bestselling book by the same title. Voted as Book of the Year finalist by the American Marketing Association, he explores the way social media transforms the way we live and do business.