The Social Media blast and its winning campaigns (Infographic)


If you're in this business, chances are you're pretty aware of the power of  social media when it comes to executing well-rounded campaigns for our brands. Never had companies enjoyed a closer relationship with customers, held a much broader audience or had the ability to speak directly and much more immediate than they do now. It seems as if we really do have the world at our fingertips.

Check out this interesting infographic made for one of my all-time-favorite sites, Mashable, which illustrates some of the most successful social media marketing campaigns that have been put forth in recent years. With examples such as Coca-Cola, who obtained no less than 86.5 million impressions from a single hashtag on Twitter, or Old Spice, with 22 million views in one week, these are definitely tough acts to follow...



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