This cute little blue bird needs no introduction. It basically speaks for itself.
Why the hype, you might ask? Only because Twitter is perhaps one the best examples on how new platforms are altering the way we do business and channel our communications. It's considered one of the most relevant tools applied today in which managers implement their daily Marketing, PR and social practices. Who would have thought?
It serves as a great medium in which to connect your customers, share information and even apply it as a resource that allows us to gain intelligence on our competitor's brands. But more importantly, it lets us test the waters on what people are talking about.
Check out this cool Infographic by Lab42, on the way people connect with this social network.