How do colors affect purchases? (Infographic)


How does brand recognition, desire and impulse relate to color? How much does a particular tone affect the way people behave towards our products? As mentioned in Could this be the future of retail therapy?, image is an essential ingredient that acts as a catalyst working towards or against you. “Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands.”  The way you act and ultimate behave will be greatly influenced by your experience in that precise moment and how a brand’s delivery conquers all of your senses.

Through this infographic, the folks of KISSmetrics shed some light on the impact of visuals and how it affects our impulses. Words, design and time play an important role in the way we perceive everything.



4 Responses to "How do colors affect purchases? (Infographic)"

  • Esteban
    November 22, 2011 - 12:31 pm

    Genial!!! Hace unos dias estuve leyendo algo similar pero con los tipos de musicas en relacion con los tipos de clientes que desea la marca, y el resultado es bestial… si me acuerdo del link te lo envio… habra que buscar algo combinando los dos.. el color y la musica….

  • Carlos Lluberes
    November 22, 2011 - 3:33 pm

    Very golf pst and infographic. This “tone” marketing also works in online commerce, colors black and orange work great for call to action buttons.

  • MDM
    November 23, 2011 - 9:49 am

    Muy interesante!!
    Esteban encuentra el link y mandalo!

  • Easy Beauty Tips
    March 14, 2015 - 3:31 pm

    Highly enwrgetic post, I loved that a lot. Will there be a paret

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