Ch-ch-ch-changes. Is there any other word that better exemplifies this business?
From cave painting, to television, to viral campaigns, this cool timeline created by the folks of Infolinks explores the evolution of a medium that defines our culture as well as transforms it.
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David Brier, power blogger for Fast Company, designer, author, speaker and branding expert, is no stranger to the secret behind a successful brand. He is also the coolest- here’s an awesome quote he emailed me that had “share” written all over it. Hope you guys like it as much as I do.
To check out his work, click here.
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A close friend of mine has always said that nothing spells the beginning of the holiday season more than the moment when Christmas spots start hitting the screen. They are an inevitable force of nature, capable of turning us into the most nostalgic and sentimental of creatures.
Just like last year, I was interested in sharing those ads I considered to deliver the Christmas spirit with joyful humour and emotional significance, but especially those who reflect our beloved traditions. After all, isn’t that what advertising is all about?
Here are More than Branding’s Favorite Ads of 2011:
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John Lewis
Title: ”For gifts you can’t wait to give”
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eBay
Title: “12 days of Christmas”
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Sky Movies
Title: “Christmas”
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Coca-Cola
Title: “Shake up Christmas/Snow Globes”
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Target
Title: ”2-day sale- She’s baack!”
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Marks & Spencer
Title: “Christmas Advert”
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Coca-Cola
Title:“El Camión de la Felicidad” (The Happiness Truck)
Have you enjoyed any particular Christmas ad? Send it over, we’d love to check it out!
Happy Holidays everyone!
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For those of you graphic designers out there, this infographic by the folks of The Design Bureau of Amerika is for you.
By Maria Elena Moré
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I love how Seth Godin defines viral marketing. It’s a simple, straight-forward explanation, and it goes something like this:
Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause. Because the currency of our future is ideas- the idea virus mechanism is how those ideas propagate.
His 12 year-old book on viral marketing “Unleashing the ideavirus” is still one of the most sought-after and relevant resources on the subject. You can read it for free here.
The fact is, technology is one of the best things that has happened to us marketers. Word-of-mouth has taken a whole other dimension. The Internet- with social media, emailing, blogging, IMing, etc.- has served as the ultimate slingshot for the faster spread of our messages.
Here’s a pretty neat Infographic brought to us by ProBlogger and Voltaire that helps us understand the viral content marketing phenomenon. From its anatomy, types, reasons why we share, and how it all comes down to Metcalfe’s Law, it’s all there, so check it out:
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