Lights? Check. Cameras? Check. Commercials? You got it.
The 84th annual Academy Awards were nothing short of memorable and left us with the spirit of that old Hollywood glamour. The glitz, the ads and the magic of cinema make up what is perhaps one of my favorite nights of the year.
According to Mashable, "Social conversations have taken on an increasingly important role in the 2012 awards season." Even before the show, the Oscars red carpet received attention not only from viewers but from followers on interactive platforms all over the world, who noticed the stunt pulled by Sasha Baron Cohen a.k.a "The Dictator" on Ryan Seacrest, with the hopes of promoting his new film. A Twitter account that goes by the name of @AngiesRightLeg was created minutes after the star paraded herself into the stage and struck a pose that left everyone wondering "What's up with Angelina Jolie?" The Muppets, Cirque du Soleil and Diet Coke were just a few of the world renowned brands who combined their presence at the awards ceremony with a unique twist on social media.
But alas, let's hit the ads. From Diet Coke's tailor-made campaign for the Oscars, Ellen Degeneres' much talked about endorsement for the (newly refreshed) JCPenny brand, here are More than Branding's favorite spots of the Academy Awards 2012:
Title: "You're going OK, Mom"
JCPenny (or now simply JCP)
Title: "Ellen: 50's Wake-Up"
Title: "Ellen: Roman Returns"
Title: "Ellen: Western Coupons"
Title: "Modern Life"
Title: "Art- The 2013 SL Roadster"
Kraft- Macaroni & Cheese
Title: "Diamond Jubilee"
Title: "iCloud Harmony"