Social media is definitely reshaping the 2012 Summer Olympic Games, or as they now call it, "the Socialympics." Brands have turned to this form of media in order to extend their scope beyond traditional formats. Youtube, Facebook and Twitter are playing a pivotal role in the amplification of brand messages and awareness, allowing viewers and non viewers to experience the games as never before.
Top contenders include McDonald's, Coca-Cola and Samsung, who have received the most number of mentions and blog coverage since the beginning of the year. But alas, not everything is set in stone - at least not yet. We've barely made it through the first few days of the games. It will be interesting to see how everything will shift during the course of the next few weeks.
So far, McDonald's is the most talked-about sponsor, getting positive as well as negative reviews. Some viewers dislike the fact that the fast food chain is the main food sponsor - "McDonald's being the official food of the Olympics is like smoking being the official medicine of cancer." (@MensHumor)
Check out StrategyOne's interesting infographic on the top brands with most online conversations: