Food for thought.
Ekaterina Walter, Social Media Strategist at Intel, and writer for Fast Company, explores the phenomenon of storytelling via pictures - in the social media era, that is . This inherent shift is changing the way brands communicate, interact and connect with users through new platforms such as Instagram and Pinterest.
When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words."
Brands that can rock visual media will find themselves market leaders.
Enjoy the post here.