Tools of the Trade: “The Power of Words”, by David Brier


Fellow blogger, brand expert and self-proclaimed 'gravity defyer' (love this), David Brier is all for brands that rise above the noise. His blog features awesome articles on the world of strategy and brand building that are insightful, witty and that will leave you hungry for more. 

On his post "The Power of Words (Part 2)" he explores the impact behind words - as a form of communication and as a means to ignite passion.

"Words can excite. They can inspire. They can be the ambassadors of a dream that enables others to rise to the cause. They can be used to divide and conquer (in other words, destroy), or they can be used to unite and empower (in other words, create)."

Get ready to feel invigorated. 


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