Color can affect psychologically as well as physiologically. The way people interact with brands depends a great deal on its colors - all throughout its logo, packaging, ads, website - you name it. In this short documentary, PBS delves into the theory of color - how it impacts us and changes the way we react to things.
"It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states." (An excerpt of the video description on Youtube.)