I was extremely thrilled when the team of Brand Knew Magazine contacted me in the hopes of collaborating an article for their upcoming issue. This publication, based in the United Arab Emirates, covers topics that range from branding, advertising, sales, facts and brand management on a global scale. Here's my article, entitled "The ABCs of Brand Auditing", which I hope you find useful and enjoy as much as I did writing it! Click on this link to view the digital edition.
Special thanks to Suresh Dinakaran, CEO of ISD (Ideas Strategy Design) Global and Editor of Brand Knew for the terrific opportunity.