Simpler is indeed better. According to branding firm Siegel + Gale in its third annual Global Brand Simplicity Index, these are the world's simplest brands. Those who "pass the test and offer experiences mired in complexity." The study was conducted through a survey involving more than 6,000 people across 7 countries and 25 industries in order to evaluate the degree of simplicity and complexity of each brand.
"Not only are the simplest brands outperforming the major stock indexes, consumers continue to say they’re willing to pay a premium for a simplified experience." (Howard Belk, Co-CEO Chief Creative Officer)
For the full report, click here.