According to Robert E. Franken in "Human Motivation", creativity can be defined as "the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others." But my favorite quote goes like this: "Creativity is about seeing what everyone else has seen and thinking what nobody else has thought." Who said this? None other than Mr. Albert Einstein.
For this Friday, here's a little something from the team at Behance, called An Ode to Creative Work, a film about the opportunity, hardship and responbility of creative work.
Behind every great advancement, in every industry, there is a creative mind. Creativity may come easy, but creation is hard. When creative minds come together, the sum exceeds all expectations. We connect, we learn, we critique, and we prosper.