Let's face it. Mobile phones have changed our life. No matter where we are or time of day, communication is instant. This fast-paced approach that smartphones offer has changed the way businesses work, customers interact with brands, impulse their purchase desicions, but most of all, have affected the way we share our product experiences with others.
I recently bumped into this study from Google and Ipsos OTX on mMarketing, conducted with the aim of better understanding the role of smartphones in people's lives, their influence, and how it has changed the way they "search, shop and respond to mobile advertising."
"Smarter consumers calls for smarter marketing." It's interesting to see how this instrument is changing the way we buy, but more importantly, the way we we behave as individuals and in society. Our clients are mobile. It's time we started thinking mobile.