Road to Cannes Series: Let the games begin!

They say timing is everything and I believe that to be exactly right.

It was 2011 when first I heard of the Young Marketers Competition. The idea of having the opportunity to represent my country in one of the world’s greatest advertising festivals appealed a great deal to me. I immediately set myself to the task of participating in the national competition that would decide who would make it to France. However, as fate would have it, and due to several circumstances, I was unable to participate. I kicked myself for it every time I’d think about it.    

On October of the following year, I bumped into exciting news. The Cannes Lions organization in Dominican Republic would be holding the competition again. This time, I didn't waste a second. I called them immediately and enrolled in the contest.

A week later, I was told that things would run differently. I had to submit my application with a teammate from the very start. I had to pick someone who would participate in the contest with me. Someone who would understand what it meant to compete for an award such as this; someone who shares the same passion for advertising and brands. And in that moment I knew exactly who to call: Yasser.

He said yes right off the bat and we immediately set to work. Come January – the date of our presentation – we would have the best presentation possible. And what do you know? We won.

Hard at work. (Photo by Joanna Guzmán.)


January 16, 2013. The moment we won the Young Marketers Competition and became the next representatives of Dominican Republic.


This series, “Road to Cannes” was inspired on a hashtag we used from the very beginning for every picture we took during the process of the competition.  It would capture our story no matter the outcome. (You can’t blame us, we’re bloggers. It’s in our DNA.)

Instagram feed featuring our photos under #RoadtoCannes

So here’s to all of you who have been with us during the journey to the national “title." Through this series, I shall be sharing with you the voyage to the legendary festival. To our "olympic" experience. This is the road to Cannes. 

*  Credits to the Cannes photo go to

6 Responses to "Road to Cannes Series: Let the games begin!"

  • Gustavo Moré
    April 15, 2013 - 3:37 pm

    Palante, excelente, vamos a hora a la segunda etapa de la experiencia, Cannes, e palla que vamos!!!

  • Maria del Mar
    April 16, 2013 - 7:26 am

    You deserve it!! Congrats!

    April 27, 2013 - 9:47 am

    I’m not that much of a internet reader to be honest but your
    blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. All the best

  • […] spite of the intensity of the week – and when I say intense, I mean having 24 hours to prepare Dominican Republic's Young Marketers entry during the course of those days alongside colleague and friend, Yasser Mármol – but also cover the […]

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  • […] when Yasser Mármol and I were getting ready for the opportunity of not only attending, but also representing the Dominican Republic in the Young Lions Marketers Competition.  Inspired by the experience we […]

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