The Simple Anatomy of a Meaningful Marketing Story

"We are, as a species, addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories." -- Jonathan Gottschall

We can't deny it. Experiences and human connections are the heart and soul of our business. At the end of the day, what we are dealing with is people, and storytelling is a powerful tool when it comes to connecting with people. It's a fundamental human activity.

Stories - good ones especially - become excellent voices for brands. Attention, perception, and memories are at the very core of storytelling. It's a notion that goes beyond the simple notion of communicating an idea - it's also about making a difference in people's lives. 

Marketing story


Produced by: Copyblogger Media

Written by: Damien Fornworth

Designed by: Lauren Mancke

4 Responses to "The Simple Anatomy of a Meaningful Marketing Story"

  • Branding
    February 9, 2016 - 3:41 am

    Informational post.Thanks for sharing.It is very useful.

  • Kim Wright
    April 25, 2016 - 6:06 pm

    Love this infographic! These really are the foundations of great storytelling. A good setting always helps a brand story as well :)

  • nakaayi amina
    October 27, 2016 - 10:35 am

    beautiful work easy to read thanks

  • Sashka Hanna-Rappl
    February 7, 2017 - 3:48 pm

    This is a GREAT graphic and explanation – I just attended a workshop of brand storytelling last week – and this graphic pretty much summed it up! thanks for the creation !

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