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The Effect of Color: A PBS Short Documentary


Color can affect psychologically as well as physiologically. The way people interact with brands depends a great deal on its colors - all throughout its logo, packaging, ads, website - you name it. In this short documentary, PBS delves into the theory of color - how it impacts us and changes the way we react to things. 

"It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states." (An excerpt of the video description on Youtube.)

How do colors affect purchases? (Infographic)


How does brand recognition, desire and impulse relate to color? How much does a particular tone affect the way people behave towards our products? As mentioned in Could this be the future of retail therapy?, image is an essential ingredient that acts as a catalyst working towards or against you. “Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands.”  The way you act and ultimate behave will be greatly influenced by your experience in that precise moment and how a brand’s delivery conquers all of your senses.

Through this infographic, the folks of KISSmetrics shed some light on the impact of visuals and how it affects our impulses. Words, design and time play an important role in the way we perceive everything.