The year was 2006. Two friends and master’s students of IE Business School in Madrid sat down to discuss their aspirations as individuals and professionals upon graduation. One of them mentioned that she’d love to have a place where she could get her ideas “out there”… A place dedicated to brands and the art of working with them…

It was not until May of 2010 when Maria Elena was finally able to publish her first article and officially launch MoreThanBranding.com. The rest is history… Since then, More than Branding has sought out to discover what lies beneath excellent (and sometimes not so excellent) marketing performance. It is driven by the passion for indentifying the methods through which brands create solid bonds in the hearts and minds of everyday people.

Maria Elena Moré is a Marketing Strategist from the Dominican Republic who seeks to view the way businesses connect with people through the power of emotional branding. She’s worked with companies such as  IE Business School and Mercedes-Benz Dominican Republic, agency TBWA\ as well as a consultant for the University of Miami, Universidad Iberoamericana (UNIBE), and Archivos de Arquitectura Antillana, among others. She is now the Marketing Manager of tPago at GCS Systems.