I am absolutely thrilled to announce that More Than Branding has been rated as one of the best business branding blogs of 2013 in The Best of BuyerZone series, by BuyerZone, an online small business resource center.
"Maria delivers information on branding in a variety ways, via blog posts, videos, infographics and graphs," says Sylvia Rosen, Online Analyst and Writer for BuyerZone. "The number of content types she presents to her readers keeps them both informed and engrossed."
About the ranking
The ranking highlights blogs that provide tips and advice on an array of branding topics, including name selection, promotion tips, reputation management, networking and more.
It gives me such great pleasure to celebrate More Than Branding's 3rd anniversary and 200th post. It seems as though it was only yesterday when this crazy idea became a reality.
As you may have noticed, this past year has been nothing short of hectic and amazing with what has been working, traveling, publications outside the blog, contests, so on and so forth. Being able to share all that with you and seeing how supportive you've all been is extremely gratifying.
Thank you for loving this industry as much as I do and inspiring me every day. Most especially thanks to Hugo U. Cobos, Patty Yunén and Danny González, the coolest collaborators More Than Branding could wish for.
They say timing is everything and I believe that to be exactly right.
It was 2011 when first I heard of the Young Marketers Competition. The idea of having the opportunity to represent my country in one of the world’s greatest advertising festivals appealed a great deal to me. I immediately set myself to the task of participating in the national competition that would decide who would make it to France. However, as fate would have it, and due to several circumstances, I was unable to participate. I kicked myself for it every time I’d think about it.
On October of the following year, I bumped into exciting news. The Cannes Lions organization in Dominican Republic would be holding the competition again. This time, I didn't waste a second. I called them immediately and enrolled in the contest.
A week later, I was told that things would run differently. I had to submit my application with a teammate from the very start. I had to pick someone who would participate in the contest with me. Someone who would understand what it meant to compete for an award such as this; someone who shares the same passion for advertising and brands. And in that moment I knew exactly who to call: Yasser.
He said yes right off the bat and we immediately set to work. Come January – the date of our presentation – we would have the best presentation possible. And what do you know? We won.
Hard at work. (Photo by Joanna Guzmán.)
January 16, 2013. The moment we won the Young Marketers Competition and became the next representatives of Dominican Republic.
This series, “Road to Cannes” was inspired on a hashtag we used from the very beginning for every picture we took during the process of the competition. It would capture our story no matter the outcome. (You can’t blame us, we’re bloggers. It’s in our DNA.)
Instagram feed featuring our photos under #RoadtoCannes
So here’s to all of you who have been with us during the journey to the national “title." Through this series, I shall be sharing with you the voyage to the legendary festival. To our "olympic" experience. This is the road to Cannes.
* Credits to the Cannes photo go to Overseastravel.gr
A squad of stylists and racks of clothes. This girl here simply couldn't resist.
Retail chain and superstore in the Dominican Republic, Sema, recently put fourth a weekend of fashion, entitled "The Sema Coolhunting Weekend." The idea revolved around clients having the opportunity of a one-on-one shopping spree with the assistance of a team of well-kwown stylists.
Un equipo de estilistas y mucha, mucha ropa. Como se imaginarán, no me pude resistir.
Sema, tienda retail de la República Dominicana llevó a cabo lo que fue el fin de semana llamado "The Sema Coolhunting Weekend". El concepto se basó en ofrecer la oportunidad a sus clientes de ser asistidos directamente por un equipo de estilistas a la hora de elegir su ropa.
The strategy was greatly supported and carried out mainly through social media platforms - especially Instagram - with daily posts on styles and products that would be available during the weekend, generating interest among its followers. The account is managed by fashion blogger Yazmin Yeara, creator of The Hippie Nerd.
La estrategia fue apoyada y desarrollada más que nada a través de las redes sociales - en especial Instagram - herramienta mediante la cual se publicaban fotos de estilos y productos que estarían disponibles en la tienda, captando el interés de quienes siguen la marca. La cuenta es manejada por la bloguera Yazmín Yeara, creadora de The Hippie Nerd.
Sema Coolhunting on Instagram
The concept of associating mainstream brands with high fashion and stylists is something that has been going around for a while. Remember Donatella Versace's collection for H&M? Retail chains are reaping the benefits of amping-up the user experience and leveraging the association that comes from having major labels (designers, stylists and so fourth) collaborating on a personal basis.
El concepto de asociar cadenas con diseñadores y estilistas de alto rango es algo que se ha visto desde hace un tiempo. Recuerdan la colección de Donatella Versace para H&M? Dichas tiendas han sabido aprovechar el aporte de estas marcas como herramienta para mejorar la experiencia y percepción del usuario al tener a diseñadores, estilistas, etc., colaborando de manera directa.
Here's a look into my personal Instagram snapshots taken during that day. As you can see from the pictures, I had way too much fun coolhuntin'...
Aquí van algunas fotos tomadas durante el día. Como se darán cuenta, me la pasé demasiado bien coolhuntin'...
Part of the "style squad" that made up the Sema Coolhunting Weekend. (From left to right: Ariadna Sánchez, Cynthia Guzmán, Ana Vazques and Raúl Cohen.)
Massive neon overload. Yeah, I had a blast.
Me and the wonderful Rocío de Santa Lucía, Head of Marketing for Sema Dominicana.
A little while back I had the exciting opportunity of sitting down with Insight Films for what was the first behind-the-scenes look on More Than Branding. It was a great moment to share the reasons that led to a personal project aimed at celebrating the world of brands. Writing about them has been a joy and an awesome experience, and I thank you all for your continuous support during these past two years. Kudos to video extraordinaire Ernesto Maxwell. Loved it.