Rankings

Google captures the spirit of ‘search’ in its new Zeitgeist video

There is no greater moment in advertising than that in which the spirit of a brand is linked to the spirit of humanity.

Since 2010, Google has provided a snapshot of the world's most important events through its Zeitgeist video. From our biggest achievements to our most perilous catastrophes, it reflects what touched us and shaped us during the course of 365 days.

This year's top trends can be found on their website under an array of categories - people, events, consumer electronics, hashtags, etc. - all of which result in a memorable and beautiful video. (see below)

Google Zeitgeist 2013

Google Zeitgeist - United States: 


Google Zeitgeist - France:


Google Zeitgeist - Japan:


Google Zeitgeist- Germany:


 

Previous years:

"Google Zeitgeist 2010: A Year in Review." 

"Google Zeitgeist 2011: How the World Searched." 

"Google Zeitgeist 2012: The World's Biggest Moments."

The 2012 Country Brand Ranking, by Bloom Consulting

 

Strategy consulting firm specialized in country branding and business strategy, Bloom Consulting, has issued the 2012 Country Brand Ranking. The company, founded in 2003 and based in Spain, implements a unique methodology using variables in order to position the countries based on facts and mathematical algorithms. "The methodology measures the coherency between the external messages of a country and its actual economic performance under a certain period of time. The higher a country is on the list, the better they are compared to their competitors, in positioning themselves to attract either Foreign Direct Investment or tourists." (Wikipedia)

The study measured the effectiveness of more than 160 countries and their overall branding strategy, by accompanying hard data - economic performance and growth - as well as its impact on its brand strategy. Furthermore, the ranking includes an Online Search Demand (OSD), which evaluates the gap between what countries are promoting versus what investors and tourists are demanding.

 

Click here for the complete Country Brand Ranking 2012 TOURISM EDITION.

Click here for the complete Country Brand Ranking 2012 TRADE EDITION.

The World’s Simplest Brands

 

Simpler is indeed better. According to branding firm Siegel + Gale in its third annual Global Brand Simplicity Index, these are the world's simplest brands. Those who "pass the test and offer experiences mired in complexity." The study was conducted through a survey involving more than 6,000 people across 7 countries and 25 industries in order to evaluate the degree of simplicity and complexity of each brand. 

"Not only are the simplest brands outperforming the major stock indexes, consumers continue to say they’re willing to pay a premium for a simplified experience." (Howard Belk, Co-CEO Chief Creative Officer) 

For the full report, click here.