If you’re in the world of marketing and advertising, chances are you’re familiar with Pinterest. (if not, then you better get a move on, and I mean pronto.)  Pinterest is the fastest growing social network right now, or as Stephanie Buck describes it: ” an addiction that seems to be spreading like a zombie apocalypse virus.” People can’t seem to get enough of it.

This virtual pin board and social network allows users to “pin” things that are of interest to them, which in turn lets them promote them for free. With a growth of 4000% in the last six months, marketers cannot turn their heads to its potential. For photographers, retailers and fashion designers, it’s an excellent digital portfolio that showcases their products and best work. In view of its success, here are two infographics which I find illustrate the fascination, craze and ins and outs of this new revolution. Oh, and here’s a look at its most popular categories.

Happy pinning everyone!

By Maria Elena Moré

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Connect with More Than Branding on Facebook,  Twitter (@MTBranding) and Pinterest.

Here’s an interesting infographic developed by the folks of Survey Builder, on the habits, opinions and outlook of both men and women when it comes to social media.

By Maria Elena Moré

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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

This cute little blue bird needs no introduction. It basically speaks for itself.

Why the hype, you might ask? Only because Twitter is perhaps one the best examples on how new platforms are altering the way we do business and channel our communications. It’s considered one of the most relevant tools applied today in which managers implement their daily Marketing, PR and social practices. Who would have thought?

It serves as a great medium in which to connect your customers, share information and even apply it as a resource that allows us to gain intelligence on our competitor’s brands. But more importantly, it lets us test the waters on what people are talking about.

Check out this cool Infographic by Lab42, on the way people connect with this social network.

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

If you’re in this business, chances are you’re pretty aware of the power of  social media when it comes to executing well-rounded campaigns for our brands. Never had companies enjoyed a closer relationship with customers, held a much broader audience or had the ability to speak directly and much more immediate than they do now. It seems as if we really do have the world at our fingertips.

Check out this interesting infographic made for one of my all-time-favorite sites, Mashable, which illustrates some of the most successful social media marketing campaigns that have been put forth in recent years. With examples such as Coca-Cola, who obtained no less than 86.5 million impressions from a single hashtag on Twitter, or Old Spice, with 22 million views in one week, these are definitely tough acts to follow…

Enjoy!

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

As I never fail to say, the beauty of our profession lies in the changes that alter the way we do things. Even though the fundamentals might be constant, the how and where are forever evolving. The formula alters as cultures embrace new channels of communication and we grow closer to them. And social media is example of that. We can’t help it- we are social animals.

In less than a decade, this medium has literally taken the world by storm and made us transcend in ways never thought possible. So much so, we now call our audience, ‘community’. We speak and in turn, listen. The conversation between brands and people is officially on. It’s no wonder that today, more than 93% of marketers use social media as an essential tool to inform, engage and develop a relationship with consumers on a deeper level than ever before. It’s impact is obvious.

Socialnomics expert, Erik Qualman, brings together this amazing video called “The Social Media Revolution”, based on his no.1 bestselling book by the same title. Voted as Book of the Year finalist by the American Marketing Association, he explores the way social media transforms the way we live and do business.

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).