Internationally renowned magazine Advertising Age in its Central America & Caribbean version has recently posted on their Facebook page what they consider to be the best creative work in Latin America.

Check out who made the cut!

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Client: Agrifeed- Alican
Agency: TBWA\ Dominicana
Country: Dominican Republic

Check our post dedicated to this campaign.

 

 

 

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Client: Banco de Sangre
Agency: jotabequ GREY
Country: Costa Rica

 

 

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Client: Sony Inter-American
Agency: Cerebro Y&R
Country: Panamá

 

 

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Client: La Juguetería- Hot Wheels
Agency: Ogilvy Guatemala
Country: Guatemala

 

 

 

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Client: Video Centro
Agency: Tribu DDB
Country: Costa Rica

 

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Client: Panasonic
Agency: Publimark Lowe – Costa Rica.
Country: Costa Rica

 

 

 

 

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Client: Procter & Gamble- Tide
Agency: BBDO Guatemala
Country: Guatemala

 

 

 

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Client: Maxxx
Agency: CEM JWT
Country: Nicaragua

 

 

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Client: Movistar
Agency: CEM JWT
Country: Nicaragua

 

 

 

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

 

“No matter how little money and few possesions you own, having a dog makes you rich.”

- Louis Sabin

It’s no secret that popular culture considers the dog as man’s best friend. A faithful companion that becomes part of your life and family. Under that train of thought comes Alican’s new message. The dog food manufacturer teamed up with agency TBWA Dominicana, for a campaign in Dominican Republic that resulted in nothing short of something exquisite… from concept to execution. Instead of relying on rational aspects to instigate purchase,  they focused on the element of emotion and the bond that exists between a dog and its owner. We are presented with four different scenarios in which we see a part of the house that includes an object belonging to the pet among his owner’s things. The tagline reads: “Para ese miembro de la familia.” (For that member of the family.)

The campaign is loving and touching, and opens us up to the notion that, in light of the fact our dog is another member of our family, we should want nothing but the best for him.

Here goes:

Title: “Little House” (Casita)

Title: “Hamper” (Cesta)

Title: “Desk” (Escritorio)

Title: “Pantry” (Despensa)

 

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).