Morning, folks!

Start off the week by sinking your teeth into these 12 sizzling stories…

The rundown:

• 5 Tips for Better Advertising in Mobile Apps, by Tim Wandell
• Charlie Sheen Helps Make a Name for Upstream, by Jennifer Mascia
• Crowdsourcing Evangelists to 4A’s: “There’s no way you can stop it”, Maureen Morrison
• Volkswagen Brings Virtial test drive to Print Ads, by Shirley Brady
• Where’s the Beef? Bad timing for a Taco Bell Spot, by Anthony Crupi
• Which Social Sites Are Best for Which Marketing Outcomes?, by Jolie O’Dell
• The New Rules of Branding Your Business Online, by Christine Lagorio
• Starbucks officially switches to new logo, by Tim Nudd
• 12 Memorable Event Marketing Campaigns, by Inc.
• Brand Evaluation: Would You Invest in You?, by Steve McKee
• Small Agency: Spend less time remembering when, by Bart Cleveland
• Top 10 Twitter Trends this Week, by Matt Silverman

In case you missed them, get up to speed with More Than Branding’s most recent posts:

• Doritos Canada entices with interactive campaign, posted March 11
• Academy “Ad-wards” 2011, posted March 5
• Born to Create Drama, posted March 4

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

Afternoon, peeps!

‘Tis the moment for our weekly update on More than Branding’s Word on the Street… From the Super Bowl to Facebook, here are les news…

The rundown:

• Super Bowl XLV: Brand MVP’s, by Dale Buss
• VW’s ‘The Force’ Wins Online Battle of Super Bowl Ads, but What’s That Worth?, by Michael Learmonth
• Customers Aren’t Loyal Anymore, So Here’s How You Need to Adjust, by Martin Zwilling
• How Brands Can Make the Most of Facebook’s New Pages, by Aliza Sherman
• Forrester Shows Where Brands Need to Better Engage Customers, by Barry Silverstein
• Social Disconnect Between Agencies, Clients, by Brian Morrissey
• Social-Media Skills Top List of Marketers’ Digital Priorities, by Kunur Patel
• Tracking the Generational Shift in Brand Loyalty, by Barry Silverstein
• 10 Excellent Examples of Guerrilla Marketing Campaigns, by Amy-Mae Elliot
• Twitter Reactions To Super Bowl Ads: The Play by Play, by Abe Sauer
• Movie Marketers Can’t Ride YouTube Views like, Say, Volkswagen, by Chris Thilk
• Chrysler’s Eminem Spot Has Lit a Fire in Detroit, by Dale Buss
• Hasbro pushes into Lego’s land with new blocks, by Mae Anderson
• Top Twitter Trends this Week, by Matt Silverman

More Than Branding’s posts:

• Building a brand through color: ‘Let’s Colour Project’, posted February 10
• Favorite Super Bowl Ads of 2011, posted February 12

That’s all folks! Over and out!

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

Hola, everyone…

Another week, another issue of Word on the Street- More Than Branding’s section dedicated to the talk around town from week to week…

The rundown:

• 13 Lessons in Marketing, Super Bowl Style, by Bobette Kyle
• Lady Gaga Attemps to Make Polaroid Cool Again, by Noreen O’Leary
• Product Placement in 2010 Oscar -Nominated Films, from Barbie to Budweiser, by Abe Sauer
• Brands Increasing Mobile Advertising in 2011, by Mike Shields
• Magazines’ Newsstands Struggles Continue, but Not Without Bright Spots, by Nat Ives
• Social Media boost Super Bowl Commercials’ bang the buck, G. Chambers Williams III
• Report: Facebook Ad Performance is Abysmal, by Mike Shields
• Saab Stages North American Comeback, Shirley Brady
• Top Ten Super Bowl Brands With the Most Twitter Pre-Buzz, by Charlie White
• Coca-Cola’s First Billion Dollar China Brand, by Shirley Brady
• Top Ten Twitter Trends this Week, by Matt Silverman

More Than Branding’s Posts:

• Mini Asks Dominican Republic: “Who wants to play?”, posted February 1
• American Airlines takes the metro in order to promote brand…, posted February 3
• May “The Force” of VW be with you…, posted February 5

That’s all folks… Over and out!

By Maria Elena Moré
_______________________________________________________________________________________________________________

Connect with More Than Branding on Facebook and Twitter (@MTBranding).

Hi y’all!

I welcome you to another edition of Word on the Street- More than Branding’s section dedicated to the talk around town from week to week…

In cased you missed them, here are les news…

The rundown:

• The Oscars’ Brand Impact: What is a nomination worth?, by Sheila Shayon
• Does MTV’s Negative Publicity Make it Hot?, by Brandweek and YouGov Staff
• Amazon Kindle e-book downloads outsell paperbacks, by BBC News
• Toyota defies skeptics, stays on top globally, by Dale Buss
• Superbowl Ad Playbook, by Tim Nudd
• Alcohol Lables may have to start going by the Nutritional Numbers, by Jennifer Sokolowsky
• 10 Incredible Interactive Youtube Videos, by Amy- Mae Elliot
• Apple bills iPad as “Iconic”, by Shirley Brady
• NBC logo might be the Gap logo of 2011, by Abe Sauer 
• How to design a winning business model, by Ramon Casadesus-Masanell and Joan E. Ricart
• Top Ten Twitter Trends this Week, by Matt Silverman

More Than Branding’s posts:

• Ford injects fuel with latest campaign…, posted January 24
• A stampede called Facebook…, posted January 25
• Apple iPhone: ‘Two is better than One’, posted January 26
• Brands and ‘Random Acts of Kindness’: Actions speak louder than words, posted January 28

That’s all folks! Over and out!

By Maria Elena Moré
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* Photo by Ysel Jáquez

Connect with More Than Branding on Facebook and Twitter (@MTBranding).

Greetings, peeps!!

Welcome back to another edition of Word on the Street- yes, that’s right- the section dedicated to the talk around town from week to week… Which brand wants you to “Be what’s next”? Who wants to give relationship advice to men? Who is the new official Olympic sponsor? Which Finnish manufacturer is turning smartphones into entertainment hubs?

Let’s check out les news that shaped the market these past 7 days…

The rundown:

• Is the Love Affair between Celebrities and Brands Over?, by Sheila Shayon
• Super Bowl Ad Time Up 27% Since 2001, by Anthony Cupri
• Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more, by Shirley Brady
• Electronic Experts ‘turn Nokia N8 into portable entertainment hub’, by Applegate
• P&G opens Virtual Clubhouse for Men to Figure Out What Women Want, by Sheila Shayon
• Why Google needs its own Steve Jobs, by Ben Parr
• Holy Smoke! New Study Says Kids Smoke Because of Ads, by Barry Silverstein
• Tide Highlights results of Haiti Aid, by Jennifer Sokolowsky
• What Advertising Agencies Can Teach the Rest of the World, by Phil Johnson
• BMW Drives Ahead with Olympic Sponsorship, by Anthony Cupri
• Mini vs. Monster: Mini’s First 3D Campaign Revealed, by Shirley Brady
• The New Starbucks Trenta Cup is Bigger than Your Stomach, by Brian Barret
• Microsoft Unveils New Tagline in Golden Globes Campaign, by Shirley Brady
• 5 Masterminds Redifining Social Media Marketing, by Erica Swallow
• The Hyperlocal Opportunity, by Jeff Hasen
• Brands by Bieber, by Robert Klara
• Apple iPad 2 soon to hit market, by Mayank Kumar
• Top Ten Twitter Trends this Week, by Matt Silverman
• Condé Uses ‘Crowd Control’ to Dig Into Digital Audience, by Mike Shields

More Than Branding’s posts:

• Alican ignites some ‘puppy love’ with latest campaign, posted January 18
• Audi’s ‘subtle’ attack on Mercedes-Benz, posted January 19
• An amazing (infographic) look on how 2010 changed our lives…, posted January 20
• Verizon turns up the heat with the new iPhone commercial…, posted January 21

That’s all folks! Over and out!

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).