Greetings everyone!

We're back with today's edition of Word on the Street- More Than Branding's section dedicated to the talk around town from week to week...

Sit back and discover what brands were up to these past 7 days...

The rundown:

• Going Social: Brands Large and Small Must Adapt to Social Media in 2011, by Barry Silverstein
• 5 New Paradigms for a Socially Engaged Company, by Soren Gordhamer
• MINI named the car of the decade, by Nathaniel Salzman
• Apple to Launch iPad Mag Subscription Model, by Lucia Moses
• Vodka Branding distilled, by Robert Klara
• Golden Voiced Man Video Offers Golden Lesson in Viral Marketing, by Abe Sauer
• Social Media Will Usher in Golden Age of Global Branding- if Marketers Get Message Right, by Al Ries
• Ted Williams gives Kraft a short-term boost, by Tod Wasserman
• In Death, Endorsements are a Girl's Best Friend, by Jonathan Keehner and Lauren Coleman-Lochner
• Hyundai Reveals New Brand Direction & Slogan at 2011 Detroit Motor Show, by Cision Wire
• Time to Rethink your Message: Now the Cart belongs to Daddy, by Jack Neff
• John Tantillo's Top Brand Winners and Losers of 2011, by John Tantillo
• Soon, your life will be nothing but Facebook, by Tim Nudd
• Top Ten Twitter Trends this Week, Matt Silverman

More Than Branding's posts:

• MTV's 'Street Smarts', posted January 10
• Get it while it's hot: Kraft's new spot featuring Ted Williams, posted January 12
• The art of transformation: Mercedes-Benz, posted January 15

That's all folks... Over and out!

Morning y'all!

Welcome to the first official Word on the Street of the year... In case you forgot- our section dedicated to the talk around town from week to week. Too busy to keep up with everything? Not to worry, here's your update...

The rundown:

• Why Marketing Threatens the True Promise of Social Media, by Douglas Rushkoff
• 11 Crucial Consumer Trends for 2011, by Trendwatching.com
• Eight Social Media Resolutions for 2011, by Steve McKee
• Lego Steals Bricks, Hearts and Minds, by Shirley Brady
• Ever-shrinking grocery products, by Tim Fleischer
• Twitter Cracks down on Third Party Ads, by Ari Levy
• The American Girl with the Dragon Tattoo and no iPhone, by Abe Sauer
• Starbucks joins Nike and Apple in the big league of no-name logos, by Andrew Clark
• Marketers Less Optimistic about Economy than Agencies, by Andrew McMains
• Ethnic Marketing: McDonald's is Lovin' it, by Burt Helm
• Pepsi Super Bowl Ad is Blasphemtastic, by Abe Sauer
• Motorola is formally split into two companies, by Business & Leadership
• Rio 2016 Olympic logo designers deny plagiarism, by Yahoo! Sports
• Essential Read for Marketers, by Steve McKee
• Top Ten Twitter Trends this Week, by Matt Silverman

That's all folks... over and out!

Greetings ladies and gents!

I trust you're having a nice weekend... It's time for "Word on the Street"- More than Branding's section dedicated to the talk around town from week to week.

Without further ado, here are les news...

The rundown:

• Brand Building: From 3D and 4D, Brands go to the wall to grab attention, by Shirley Brady
• Hyundai Weighs Adding Luxury Models, Separate Brand, by Mike Ramsey
• How to Make a successful Marketing Video for the web, by Scott Gerber
• Caught you looking: Mercedes-Benz Researchers Study the Wolf Whistle, by Shirley Brady
• Comedy Central Getting Brand Refresh, New Logo, by Alex Weprin
• Brands race to Snow-Covered finish line, by Dale Buss
• Who Owns the TV Screen During a Commercial Break?, by Brian Steinberg
• Americans take KFC's "So Good" tagline to Heart, by Dale Buss
• Government Cracking down on Loud Ads, by Katy Bachman
• Seeing too much sex in ads, or too little?, by Mark Dolliver
• As Millennials Get Nostalgic, Brands Can Take Advantage, by Matt Carmichael
• Oprah OWNs her brand. Will fans?, by Sheila Shayon
• The Next Stop for Location Services, by Benjamin Palmer
• Top Ten Twitter Trends this Week, by Matt Silverman

Have a great (what's left of the) weekend, guys...

Over and out!

Hola, everyone!

Welcome to this week's edition of "Word on the Street" - MTB's section dedicated to talk around town from week to week. Now that the Christmas season is upon us, let's check out what's brewing out there...

The rundown:

• Holiday Retail Sales Rose an Estimated 3.6%, Spending Pulse Says, by Linda Sandler
• New Twitter Search Tool gives Marketers Insight into their Communities, by Jennifer Van Grove. *
• Leggo Your Logo: 5 New Designs for 4 Iconic Brands, by Eleftheria Parpis
• The Eyes Have It: Brands Conduct Staring Contest With Consumers, by Barry Silverstein
• Content sites better at engaging consumers than social media, by Gina Lovett
• The Infomercial Business goes Mainstream, by Matt Robinson
• 6 Reasons Why Social Games Are the Next Advertising Frontier, by Sarah Kessler
• He Puts the Soda in Pop Songs, by Burt Helm
• Soccer results announced: Russia lands 2018 Fifa World Cup, Qatar lands 2022, by Shirley Brady
• Ethnic Marketing: McDonald's Is Lovin' It, by Burt Helm
• Top 10 Twitter Trends this Week, by Matt Silverman

That's all for today... Over and out!

* Submitted by A. Holsteinson

Hi everyone!

Welcome back to our another edition of "Word on the Street", MTB's section dedicated to the talk around town from week to week... In case you were busy carving your delicious turkey, here are les news...

The rundown:

• How to Develop a Complete Internet Marketing Strategy, by Smashing Share *
• Black Friday Sales Figures Soar for Online Retailers, by Jolie O'Dell
• Royal Wedding Boosts Brands, British Economy, by Jennifer Sokolowsky
• P&G Promo Causes Bomb Scare in Brazil, by Claudia Panteado
• What's in Amazon's box? Instant Gratification, by Brad Stone
• Be Cause Related: Why Consumers are pushing Brands to do Good, by Sheila Shayon
• Oprah's audience meets the new VW Beetle, by David Kiley
• Gap Want: Celebrating Holiday 2010 with heart, same logo, by Caroline Smith
• Marketing lessons from the Greatful Dead, by Bloomberg Businessweek
• Germany's Food Hotel: A la Carte Blanche for Brands, by Jennifer Sokolowsky
• Top 10 Twitter Trends this Week, by Josh Catone

That's it for this week, over and out!

* Thanks to our friend A. Holsteinson for sharing this article with us.