Click here for the full article and video. (In Spanish)
Power resides in simplicity.
Created and narrated by David Brier - designer, branding specialist and blogger for Fast Company - this 2 minute video captures the essence of branding through a concise approach that features striking graphics. "It unveils the magic, the spark and the simplicity that is branding in its most fundamental form." says Brier.
Simple, and yet so profound.
When it comes to brand building, there is more to color than meets the eye.
According to Webpagefx's article and infographic, "Psychology of Color: the meaning behind what we see", powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. By analyzing how colors psychologically impact others, you can make branding and advertisement decisions that will allow you to reach your targeted audiences on a whole new level.
Bevil Conway, artist and neuroscientist, believes that certain hues may trigger and serve as channels to understanding the neural properties of emotion, making the science behind color a very powerful - and underdeveloped - craft.