Ever wondered what CMOs really want from their agency?

The folks of the Horn Group and Kelton Research embraced the question while performing a study called “The CMO Challenge” on hundreds of marketing executives in order to find out what they like and expect from those they hire.

Now, more than ever, these professionals rely on agencies as “…strategic parters who push for innovation and provide streamlined communications services.” Execution, specialization and a sense of partnership are just some of the things they seek. Check out what else:

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

Make way for the almighty- for those who pave the way and raise the bar.

Brandweek and AdweekMedia have teamed up and published the CMO Special Issue- and in it present the winners of the Marketer of the Year 2010.

Who made the cut:

• James Moorhead- Old Spice (Grand Marketer of the Year)
• Steve Jobs- Apple
• Geoff Cottrill- Converse
• Justin Lambeth & Gannon Jones- Frito-Lay
• David Webster- Microsoft
• David Lauren- Ralph Lauren
• Russell Weiner- Domino’s
• Tim Mahoney- Subaru
• Martine Reardon- Macy’s
• Tony Hsieh- Zappos

To view the complete article, click here.

Congratulations to this group of talented professionals, risk-takers who envision and embrace new opportunities while striving relentlessly for new heights. Those who think with their hearts and act with their gut. Those who rise up to the challenge by making a brand come to life- every single day.

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).