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A look back: The Campaigns that rocked Cannes in 2013

Cannes Lions Festival

In less than a month, the world of brands will come together for what is the biggest celebration in the industry of advertising. A place where everyone working in the field of communications - from agencies, to media specialists, to marketers - are inspired by a week of nothing but ideas. Or as Marcelo Serpa, Partner and Chief Creative Officer at AlmapBBDO once said: "Cannes is the worst enemy of indifference. It is here where we gather each year to share the only antidote we have for the indifference of consumers overloaded with information - ads, films and campaigns - creativity." 

Here's a review of the campaigns that rocked the 2013 Cannes Lions:

Channel 4 - "Meet the Superhumans"

Agency: 4 Creative London | Country: UK

Awards and categories: Grand Prix in Film Craft | Gold in Film


Procter & Gamble - "Proud Sponsor of Moms"

Agency: Wieden + Kennedy, Portland | Country: USA

Awards and categories: Gold in Media | Gold in Titanium and Integrated Content


Intel - "The Beauty Inside"

Agency: Pereira & O'Dell | Country: USA

Awards and categories: Gold in Integrated Content and Cyber (Best Copywriting) | Grand Prix in Branded Content and Entertainment, Cyber and FIlm (Internet Series)


Nike - "Find your Greatness"

Agency: Wieden + Kennedy, Portland | Country: USA

Awards and categories: Titanium in Titanium & Integrated


Google + Hangouts - "Same Sex Marriages"

Agency: Ogilvy | Country: France

Awards and categories: Gold in PR


Dove - "Camera Shy"

Agency: Ogilvy + Mather, London | Country: UK

Awards and categories: Gold in Film


Samsung Life Insurance - "The Bridge of Life"

Agency: Cheil Worldwide | Country: South Korea

Awards and categories: Gold in Promo & Activation (Ambient) | Gold in Promo & Activation (Public Health and Safety) | Titanium in Titanium and Integrated


Leica - "Soul"

Agency: Saatchi & Saatchi | Country: Brazil

Awards and categories: Gold in Film Craft (Cinematography)


Coca-Cola - "Share a Coke"

Agency: Leo Burnett Chicago | Country: USA / India / Pakistan

Awards and categories: Gold in Creative Effectiveness | Creative Marketer of the Year


Getty Images - "Life Cuts"

Agency: AlmapBBDO | Country: Brazil

Awards and categories: Gold in Film Craft (Editing)


Dove - "Sketches"

Agency: Ogilvy Brazil | Country: Brazil

Awards and categories: Gold in Branded Content & Entertainment, Integrated Content, Cyber, Film, Media, PR (Social Media), PR (Integrated Campaign), Promo & Activation, Titanium & Integrated | Grand Prix in Titanium & Integrated


Metro - "Dumb Ways to Die"

Agency: McCann Melbourne | Country: Australia

Awards and categories: Gold in Branded Content & Entertainment (Music), Integrated Content, Cyber (Music Sound & Editing, Video, Viral Advertising, Online Video), Direct (Digital Marketing & Social Media, Public Health & Safety), Film Craft (Music), Film (Viral Film), Media, PR (Social Media), Promo & Activation (Social Media, Public Health & Safety) | Grand Prix in Direct, Film, PR, Radio, Titanium & Integrated


This post is part of the Road to Cannes Series.

Samsung, Big Mama’s and the brands that shook up this year’s Academy Awards

If there's one thing we've learned in the last 86 years, it's that Oscar night is without a doubt the biggest party in showbiz. As celebrities flocked the Dolby Theater on Sunday night, 2014 proved, yet again, what a powerful platform it can be for brands who want to leverage Hollywood's big night.

Though big names such as Mercedes-Benz, JC Penny, Chevrolet, American Express and Chobani followed a traditional approach when it came to advertising, it was Samsung, Twitter and a pizzeria by the name of Big Mama's & Papa's Pizzeria who stole the show, proving that authentic and spontaneous interactions during the show leave a far more powerful impression on viewers. 

Samsung Galaxy Academy Awards Oscars

Samsung, a big sponsor of the event, was more than present during the live telecast, especially during moments when host Ellen Degeneres took out a Galaxy mobile phone out of her pocket. The golden moment came when she attempted to snap a photo of her and Meryl Streep, which soon turned into the most star-studded group selfie, ever. 

Samsung Galaxy Academy Awards Oscars

The epic picture taken with the phone and posted on Twitter set a new record for the most number of retweets ever - an incredible amount of 2.4 million as of Monday - making it without a doubt the coolest product placement during the Oscars, and the most successful social media moment in modern history. The platform was mentioned several times and stole the show at one point, especially when Ellen announced that the they had accidentally 'broken' Twitter: "We crashed and broke Twitter. We made history." "It's fantastic. See what we did, Meryl?"


But perhaps one of the funniest moments came from Ellen when she offered pizza (with a real delivery guy) from Big Mama's and Papa's to the stars in the audience.


Big Mamas and Papas Pizzeria

Another brand who received a lovely surprise was Miller Lite, mentioned by Matthew McConaughey during his speech towards the end of the show: "To my father, who I know is up there right now with a big pot of gumbo; he's got a lemon meringue pie, probably in his underwear and he's got a cold can of Miller Lite and he's dancing..."

Of course, the brand did not let this historical moment slip through its fingers. It immediately posted:

Miller Lite Oscars

This year proved that interaction and authenticity is monumental and brands need to be ready to make the best of these opportunities - especially when it comes to live events.

Other stars at this year's Oscars:

 Google 


Chevrolet


American Express


Lipton


Pepsi 


Chobani


 JC Penny


 

Google captures the spirit of ‘search’ in its new Zeitgeist video

There is no greater moment in advertising than that in which the spirit of a brand is linked to the spirit of humanity.

Since 2010, Google has provided a snapshot of the world's most important events through its Zeitgeist video. From our biggest achievements to our most perilous catastrophes, it reflects what touched us and shaped us during the course of 365 days.

This year's top trends can be found on their website under an array of categories - people, events, consumer electronics, hashtags, etc. - all of which result in a memorable and beautiful video. (see below)

Google Zeitgeist 2013

Google Zeitgeist - United States: 


Google Zeitgeist - France:


Google Zeitgeist - Japan:


Google Zeitgeist- Germany:


 

Previous years:

"Google Zeitgeist 2010: A Year in Review." 

"Google Zeitgeist 2011: How the World Searched." 

"Google Zeitgeist 2012: The World's Biggest Moments."

The Mobile Movement

 

Let's face it. Mobile phones have changed our life. No matter where we are or time of day, communication is instant. This fast-paced approach that smartphones offer has changed the way businesses work, customers interact with brands, impulse their purchase desicions, but most of all, have affected the way we share our product experiences with others.

I recently bumped into this study from Google and Ipsos OTX  on mMarketing, conducted with the aim of better understanding the role of smartphones in people's lives, their influence, and how it has changed the way they "search, shop and respond to mobile advertising."


"Smarter consumers calls for smarter marketing." It's interesting to see how this instrument is changing the way we buy, but more importantly, the way we we behave as individuals and in society. Our clients are mobile. It's time we started thinking mobile. 


 

Google Zeitgeist 2012: The world’s biggest moments

 

And just like that, another year has flown by.

The team at Google has just published their third "Year in Review", which commemorates what the world was like in 2012, through the 1.2 trillion searches in 146 languages. 

 

The video series continues to  cement Google's importance in the world. (Check out 2010 and 2011). It's amazing all the things that can happen in only a matter of 365 days... how we all shape history without even noticing.


"Our key to greatness lies in who we are, which we can give to other people in a way that when they walk away from us, they are able to say in their hearts that they have taken away something with them quite extraordinary.” - C. JoyBell C.

Never fails to give me goosebumps. Makes me proud to be human.