This isn't the first time we've covered the effect of color and the psychology behind it. It is, however, the first time we publish this interesting infographic by Carey Jolliffe, boutique design collective based in Denver, Colorado. It probes even deeper into the meaning of each color - "one of the most powerful tools a designer can wield" - and how it affects us, inspires us and lets us in to the story that is each brand.
Tag Archives: Infographic
When it comes to brand building, there is more to color than meets the eye.
According to Webpagefx's article and infographic, "Psychology of Color: the meaning behind what we see", powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. By analyzing how colors psychologically impact others, you can make branding and advertisement decisions that will allow you to reach your targeted audiences on a whole new level.
Bevil Conway, artist and neuroscientist, believes that certain hues may trigger and serve as channels to understanding the neural properties of emotion, making the science behind color a very powerful - and underdeveloped - craft.
Only three days until the 60th Cannes Lions International Festival of Creativity. Each year, the creative industry gathers for what is the world's greatest celebration of creative communications - ¨to learn from the best and celebrate the work changing the communications landscape.¨
In light of that, the folks of SapienNitro and Cannes Lions teamed up to bring us six infographics that commemorate the six decades of of the festival. Each will present the latest news, statistics as well as historical information and will be posted during the course of this next week.
Here's the first installment!